Subject Leader: Miss C Shea – cshea@knoleacademy.org
Subject Teachers: Mr T White & Mrs N Blunden
Exam Board: OCR
Intent
Enterprise and Marketing is all about understanding how businesses work and what makes them successful. It’s designed to help students think creatively, solve problems, and make smart decisions—skills that are useful whether you’re starting your own business or working for someone else.
Implementation
Students learn through a mix of theory and practical application. The course includes engaging tasks such as designing business proposals, conducting market research, and developing marketing campaigns. Lessons are interactive, with opportunities to work in teams, present ideas, and analyse real business scenarios.
Impact
Enterprise and Marketing empowers students to think commercially and critically. It enhances communication, numeracy, and problem-solving skills, while boosting self-confidence and resilience. Many students discover a passion for business and go on to pursue related subjects at higher levels.
OCR Cambridge Nations Level 1/2 in Enterprise and Marketing
The OCR GCSE Enterprise and Marketing (J837) course is designed to give students a practical understanding of how businesses operate, grow, and succeed in competitive markets. It blends creative thinking with analytical skills, preparing learners for further study or careers in business, marketing, and entrepreneurship.
Key Themes
Enterprise and Entrepreneurship
- What makes a successful entrepreneur?
- Risks and rewards of starting a business
- Business ownership types and legal structures
Market Research and Customer Needs
- Primary vs. secondary research
- Identifying target markets
- Understanding customer needs and behaviour
Product Development and Branding
- Product lifecycle
- Unique selling points (USPs)
- Branding and packaging strategies
Marketing and Promotion
- The marketing mix (4Ps: Product, Price, Place, Promotion)
- Advertising methods and promotional techniques
- Digital marketing and social media
Finance and Business Planning
- Revenue, costs, profit
- Break-even analysis
- Cash flow forecasting and budgeting
External Influences
- Economic, legal, and technological factors
- Ethical and environmental considerations
- Responding to market changes
The OCR GCSE Enterprise and Marketing (J837) course is designed to give students a practical understanding of how businesses operate, grow, and succeed in competitive markets. It blends creative thinking with analytical skills, preparing learners for further study or careers in business, marketing, and entrepreneurship.
Real-World Business Skills
- Learn how businesses start, grow, and succeed.
- Explore entrepreneurship, innovation, and enterprise in action.
Practical Coursework
- Design and pitch your own business idea.
- Apply market research, branding, and financial planning to a real product.
Creative Thinking Meets Strategy
- Develop products with a unique selling point (USP).
- Create promotional campaigns using the marketing mix.
Focus on Customers and Markets
- Understand customer needs and market segmentation.
- Use research to shape business decisions.
Pitching and Presenting
- Build confidence by presenting your ideas to others.
- Learn how to communicate professionally and persuasively.
Preparation for Future Careers
- Gain insight into marketing, finance, and business planning.
- Ideal foundation for A-level Business, Economics, or vocational pathways.
Balanced Assessment
- One written exam (R067) testing core concepts.
- Two coursework units (R068 & R069) focused on creativity and application.
Examination Information
OCR Cambridge Nationals Level 1/2 in Enterprise and Marketing
Exam Board: OCR
Qualifications: Cambridge Nationals Enterprise and Marketing Level 1/Level 2 Certificate (J837)
It consists of 3 units: one examined and two internally assessed and externally moderated.
R067 – Enterprise and marketing Concepts
- Worth 40% of overall qualification Grade.
- Assessed by external examination at end of year 11.
- The exam is 1 hour and 15 minutes long.
- The exam is out of 70 marks.
- There are 6 topic areas covering the required theory for the exam.
- You are allowed a calculator in the exam.
- The exam is split into two parts.
- Part A – 10 Multiple choice questions.
- Part B – short and medium answer questions.
R068 – Design a Business Proposal
- Worth 30% of overall qualification Grade.
- Assessed through a portfolio of work (coursework) marked in school out of 60 marks and then externally moderated by OCR
- In this unit you will plan and design a new product based on a scenario written by the exam board.
- The coursework is split into 6 sections.
- Most of the work for this unit will be completed in lesson.
- Some tasks will cross over with R069.
R069 – Market and Pitch a Business Proposal
- Worth 30% of overall qualification Grade.
- Assessed through a portfolio of work (coursework) marked in school out of 60 marks and then externally moderated by OCR
- In this unit you will plan and design a new product based on a scenario written by the exam board.
- The coursework is split into 5 sections.
- Apart from preparing for a professional pitch, all of the work for this unit will be completed in lesson time.
- Some tasks will cross over with R068.
Enrichment and Extra-curricular Activities
Lunch clubs will be available to assist with coursework and improve work
Enterprise and Marketing
This course provides a strong foundation for further study in Business, Enterprise and Entrepreneurship, Finance, or Marketing at GCSE, A-Level, or vocational routes. It also opens doors to apprenticeships and careers in retail, advertising, management, and entrepreneurship.